As a participant of the Digital Advertising Alliance (“DAA”), we adhere to DAA’s interest-based advertising principles by providing you with an enhanced notice, transparency and control of our digital marketing practices as stated right here.
(collectively, our “Services”)
“Personal information” is a legal term, but here’s a simple definition of personal information:
Personal information is any information which can allow us to identify you directly or indirectly, including any data associated with personal information that would not otherwise be personal information on its own.
For instance, the colour of your dress is not personal information, however, if you are alone in a room with this colour on your dress and we are describing people in the room, we will be able to identify you!
We include “cookies” in our definition of “personal information”. Cookies are small files or record-keeping devices that websites often store on your device. They are useful for many reasons, especially since servers have no memory. We include in our definition of cookies other technologies with similar purposes, such as pixels, tags, web beacons and device identifiers. Cookies can track you across different websites, and serve different purposes. There are various types of cookies: (1) essential; (2) functional; (3) marketing and (4) analytics. Some stay installed only during your session on a website, others are installed for several months or years. Click here to have more information on the cookies we collect.
We collect personal information, such as :
We will not request any sensitive personal information such as your health information, race, religion, or sexual orientation. Please do not send us such sensitive personal information by any means.
We may use your personal information and other information for the following purposes:
We may use your personal information for other purposes for which we have obtained your consent, and for such other purposes as may be permitted or required by applicable law.
There are different types of cookies. We use both first party and third-party cookies:
|Type of cookie||Description|
|First Party||First party cookies are those that are issued by us, and they can only be set or retrieved by us. They are used for purposes specific to us, such as to personalize the website.|
|Third Party||Third party cookies are placed on our website by other entities, such as to create new functionalities or conduct advertising.|
Cookies can also be categorized based on their roles. We collect cookies that classify in each of these categories:
|Type of cookie||Description|
|Essential||Essential cookies are necessary to operate the core functions of our Services. These include login cookies, session ID cookies, language cookies as well as security cookies.|
|Functional||Functional cookies are used to provide you with some functionalities and to remember preferences, consents and configurations.|
|Analytics||Analytics cookies are used to generate aggregated statistical data about the traffic and behaviour of users when using our Services. For instance, we can determine how much time Users spend on a page, and how successful our advertisements are. For instance, the cookie named _ga is used by Google Analytics to gather data about your behaviour on our Services.|
|Marketing||Marketing cookies are used to deliver relevant advertisements which requires tracking and analyzing users’ behaviour across websites. Cookies help us to do so through our partners. For instance, _fbp and fr are cookies installed by Facebook to deliver targeted advertising, and bcookie is a Cookie installed by LinkedIn to track users for advertising purposes on our Services.|
Yes, we do. We use Google Analytics as part of Analytics cookies on our websites. Google Analytics is Google’s analytical tool that helps us to understand how users engage with our website. The information we collect through Google Analytics is page views, time spent through the Services, number of visitors, the source where they come from, the pages they have visited, session and websites usage, the whole in an anonymous form. It uses a set of cookies to collect such information and report site usage statistics without allowing us to identify individual visitors.
Yes. We use targeting cookies as part of our marketing strategy. This is called interest-based advertising, which is also referred to as targeted advertising or behavioural advertising. Re-targeting means that the ads that you are being served are personalized based on your behaviour when browsing online. This is enabled through cookies and requires the processing of electronic data that is considered personal information under certain laws.
We may share your personal information to third-party service providers to perform our Services on our behalf, which include hosting and IT service providers, communication, marketing, and social media providers, fundraising service providers and recruitment service providers. Please find below a list of third-party service providers we are using.
We may transfer your personal information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.
We may also disclose your information when we believe such use or disclosure is permitted, necessary or appropriate to meet our obligations to you as a service provider or to defend our legal rights.
Please find below a list of such third-party service providers (with links to their data/privacy policies):
Hosting and IT providers
Communication, marketing and social media providers
|Category||Purpose / Function|
|Hosting and IT providers||
|Communication, marketing and social media providers||
If we otherwise intend to disclose your personal information to a third party, we will identify that third party and the purpose for the disclosure, and obtain your consent if needed.
We may use and disclose your personal information when we believe such use or disclosure is permitted, necessary or appropriate to meet our obligations to you as a service provider or to defend our rights:
We collect, use and disclose your personal information with your consent or as permitted or required by applicable law.
We will seek your consent at the time your personal information is collected. Where we want to use your personal information for a purpose not previously identified to you at the time of collection, we will seek your consent prior to our use of such information for this new purpose.
You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us using the contact information in the “Contact Us” section above. If consent is withdrawn, you may lose access to the programs or projects we offer.
However, before we implement the withdrawal of consent, we may require appropriate proof of your identity. In some cases, withdrawal of your consent may mean that we will no longer be able to provide services, projects or programs to you.
We will use or retain your personal information only for as long as necessary to fulfill the purposes for which that personal information was collected and as permitted or required by applicable law.
We have implemented appropriate physical, organizational, contractual and technological security measures with a view to protecting your personal information from loss or theft, unauthorized access, disclosure, copying, use or modification. We have taken steps to ensure that the only personnel who are granted access to your personal information are those with a business ‘need-to-know’ or whose duties reasonably require such access.
Despite the measure outlined above, no method of information transmission or information storage is 100% secure or error-free, so we unfortunately cannot guarantee absolute security.
If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the contact information in the “Contact Us” section above. If we learn of a security breach involving your personal information, we will inform you and the relevant authorities of the occurrence of the breach, if required under applicable law.
If you no longer want to receive emails from us, you may opt-out of receiving emails by clicking the “unsubscribe” link at the bottom of any email you receive from us. You may also opt-out by contacting us directly using the contact information in the “Contact Us” section above.
We will endeavour to respond to your opt-out request promptly, but we ask that you please allow us a reasonable time to process your request.
Under certain circumstances and in accordance with applicable laws, you have the following rights:
You also have a right to make a complaint with a data protection supervisory authority, in particular in the country/province/state where you normally reside, where we are based or where an alleged infringement of data protection law has taken place.
To exercise any of these rights, please contact us as set forth in the “Contact Us” section above. Please note that we may require that you provide appropriate identification to fulfill your request. Any such identifying information will be used only for this purpose.
If you are still not satisfied, you can lodge a complaint to the Office of the Privacy Commissioner of Canada using this online form, or to your local privacy regulators if you are outside of Canada.
If you are located in Canada, you can also contact the Office of the Privacy Commissioner of Canada’s Information Center:
Your personal information will principally be hosted in Canada and United States.
Our programs and projects are used by people of all ages. We do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, you should not provide us with your personal information. If you are a parent or guardian or caregiver or teacher and discover that a child under your care and supervision who is under the age of 13 has provided personal information, then you may alert us as set forth in the “Contact Us” section above and request that we delete that child’s personal information from our systems. We ask that all adults and parents overseeing the care of children take the necessary precautions to ensure that their children are instructed to never give out personal information when online.